
Climate Tech PR Firm Technica Communications Wins Gold in Golden Bridge Awards
Account Director Sarah Malpeli wins Woman of the Year for her expertise in securing global media attention for climate tech startups, including those in sustainable aviation and the automotive [...]
Time is Running Out to Execute on Our Marshall Plan for Climate Change
As we look back on the last few years, roundups of top weather disasters have become a regular component of annual recap articles. Unlike the excitement of record-setting box office weekends or [...]
Climate Tech PR Firm Technica Communications Wins Gold for its Crisis Communications
Bulldog Awards recognizes agency for averting crisis through clear stakeholder and media communication and mitigation strategies The mounting climate crisis requires startups to take on complex [...]
The Climate Crisis Doesn’t Stop During a Recession, Neither Should Cleantech Startups
This piece was adapted for Agility PR. When a recession looms, the conventional wisdom is to pull back, cut costs, and go conservative. For startups, this often leads to the short-sighted [...]
Technica Communications Named Finalist by PR Daily Awards
Ragan’s annual awards recognize climate tech agency for widespread coverage for EV charging manufacturing company Tritium The campaign reached a potential audience of 13 billion and secured an [...]
Silicon Valley Bank’s Failure Possibly Ignited Through Botched Public Relations
Versions of this article were published on Agility PR, O’Dwyer PR, and PR News. As the dust settles on the failure of Silicon Valley Bank (SVB), ground zero might turn out to be a one-two punch [...]
Technica Communications Wins 2022 PRNEWS Social Impact Award
Technica Communications, a boutique, full-service public relations, social media, and content marketing firm, is honored to be a named a winner by PRNEWS in the Mobility Campaign Category of the [...]
A Guide for Effective Public Relations Tactics for the Energy Transition
Today’s media landscape is an ever-shifting body of information, platforms, and strategies, all set on achieving the most eyeballs on a piece of content. Marketing and C-suite professionals who [...]
The Hydrogen Rainbow is So 2021. It’s Time to Get Over it.
When it comes to hydrogen energy, the industry typically differentiates the final product in classes that correspond to the carbon intensity with a focus on “the colors of the rainbow,” such as [...]
Why Influencer Marketing Will Dominate in 2022 and Beyond
The Importance of Influencers: Cory Lee Case Study As social media platforms mature and multiply, it’s becoming increasingly clear that traditional journalists are no longer the only avenue [...]