Public Relations and Marketing Founded on Journalism Experience Public Relations and Marketing Founded on Journalism Experience Public Relations and Marketing Founded on Journalism Experience Public Relations and Marketing Founded on Journalism Experience
  • About Us
    • Domain Expertise
    • Meet the Team
    • Technica Award Wins
    • Keynote Speaker & Panelist
  • Our Work
    • Client Wins
    • Case Studies
    • Clients
    • Clients in the News
    • Award Wins
    • Speaker Wins
    • Testimonials
  • Services
    • Public Relations
    • Marketing
    • Websites
    • Social Media Management
    • Video Production
  • Blog
    • Technica In The News
  • Careers
  • Contact Us
    • Privacy Policy
    • Terms of Service
  • About Us
    • Domain Expertise
    • Meet the Team
    • Technica Award Wins
    • Keynote Speaker & Panelist
  • Our Work
    • Client Wins
    • Case Studies
    • Clients
    • Clients in the News
    • Award Wins
    • Speaker Wins
    • Testimonials
  • Services
    • Public Relations
    • Marketing
    • Websites
    • Social Media Management
    • Video Production
  • Blog
    • Technica In The News
  • Careers
  • Contact Us
    • Privacy Policy
    • Terms of Service

Marketing

Home » Marketing
 5 Tools to Boost Your Crowdfunding Success
By Lisa Ann Pinkerton
In Marketing, Public Relations, Social Media
Posted March 27, 2015

5 Tools to Boost Your Crowdfunding Success

At Technica, we are excited to be gearing up to help another client promote their crowdfunding campaign. Media attention and social media engagement are always economical and powerful ways to get [...]

0
Read More
 4 Steps to Following up After Solar Power International
By Lisa Ann Pinkerton
In Cleantech, Marketing
Posted October 29, 2014

4 Steps to Following up After Solar Power International

You made great connections, deepened relationships, and worked the SunEdison and Shoals parties like pro last week at Solar Power International. Likely, you returned to the office inspired, [...]

0
Read More
 Obliterate the Opening Remarks
By Lisa Ann Pinkerton
In Marketing
Posted June 11, 2014

Obliterate the Opening Remarks

What struck me towards the end of the event was how the 10 minute opening remarks of each panelist caused each panel to provide information that was more flat than they intended and reduced the [...]

0
Read More
 Content is King
By Lisa Ann Pinkerton
In Marketing, Public Relations, Social Media
Posted September 9, 2013

Content is King

They say you need three things to be considered a leader. The first is followers to lead. That’s obvious. But how do you get those followers? It’s not only by connecting with them on [...]

0
Read More
 Writing Newsletters People Actually *Want* to Read
By Lisa Ann Pinkerton
In Marketing
Posted December 19, 2011

Writing Newsletters People Actually *Want* to Read

The secret is in the list. We’ve heard this so many times with regard to growing our businesses. In fact, publishing is a great way to connect with and nurture current and potential [...]

0
Read More
 Breaking Into the US Market with Media Influence
By Lisa Ann Pinkerton
In Marketing, Public Relations
Posted November 11, 2011

Breaking Into the US Market with Media Influence

In the US, the media so dominates American perceptions of business that companies left out of these media conversations often find it difficult to gain traction in the market. Many people look to [...]

0
Read More
 Transforming the science of discovery into the art of the sale
By Lisa Ann Pinkerton
In Cleantech, Marketing, Public Relations
Posted September 16, 2011

Transforming the science of discovery into the art of the sale

If you listen to NPR pledge breaks you've heard about the wind up radio thank-you gift. Ever wonder why these radios only just started showing up in the past 15 years? That's because the British [...]

0
Read More
Technica Communications
  • Lisa Ann Pinkerton
  • Headquartered in Palo Alto, CA
  • 408-806-9626
  • lisaann@technicacommunications.com
Tweets by @technicapr