Marketing

After several high-energy days at DISTRIBUTECH 2025 in Dallas, I left the convention floor feeling sympathy for the analysis paralysis utility decision-makers must feel as they attempt to upgrade [...]

Search engine optimization (SEO) is nothing new, and any marketer worth a grain of salt recognizes that it plays a significant role in an organization’s online presence – even if [...]

The Importance of Influencers: Cory Lee Case Study As social media platforms mature and multiply, it’s becoming increasingly clear that traditional journalists are no longer the only avenue [...]

At Technica, we are excited to be gearing up to help another client promote their crowdfunding campaign. Media attention and social media engagement are always economical and powerful ways to get [...]

You made great connections, deepened relationships, and worked the SunEdison and Shoals parties like pro last week at Solar Power International. Likely, you returned to the office inspired, [...]

What struck me towards the end of the event was how the 10 minute opening remarks of each panelist caused each panel to provide information that was more flat than they intended and reduced the [...]

They say you need three things to be considered a leader. The first is followers to lead. That’s obvious. But how do you get those followers? It’s not only by connecting with them on [...]

The secret is in the list. We’ve heard this so many times with regard to growing our businesses. In fact, publishing is a great way to connect with and nurture current and potential [...]

In the US, the media so dominates American perceptions of business that companies left out of these media conversations often find it difficult to gain traction in the market. Many people look to [...]

If you listen to NPR pledge breaks you've heard about the wind up radio thank-you gift. Ever wonder why these radios only just started showing up in the past 15 years? That's because the British [...]