Technica Communications Earns 2026 Bulldog PR Award for Best Media Relations Campaign
Three-week media relations campaign for a heat pump startup generated a 350% increase in weekly inbound leads, secured coverage that contributed to recognition on TIME’s Best Inventions list
Technica Communications recently received a Silver Award from the 2026 Bulldog PR Awards in the Best Media Relations Campaign category for its work supporting the product launch of Jetson Home. The campaign drove a 350% increase in weekly inbound leads, reached a potential audience of more than 546 million, and generated more than $5 million in advertising value equivalent (AVE). The visibility also helped establish the product, Jetson Air, as a category-leading technology, culminating in its selection by TIME editors as one of the 2025 Best Inventions in the Green Energy category. Jetson Home CEO Stephen Lake was also later named to the TIME100 Climate as a result of the media relations campaign
“Media relations isn’t about getting coverage for the sake of coverage,” said Lisa Ann Pinkerton, founder and CEO of Technica Communications. “It’s about building the market confidence that innovative companies need to grow. The strongest campaigns help people understand the problem a technology solves, why the timing matters, and why that company is positioned to lead. When communications accomplish that, media coverage becomes a catalyst for business growth. We’re honored the Bulldog PR Awards recognized that approach.”
With only three weeks to prepare, Technica executed a focused media strategy centered on affordability, ease of installation, and cold-climate performance. The campaign secured an exclusive with Canary Media and coordinated more than a dozen embargo requests from additional publications, creating a synchronized wave of coverage across multiple sectors on launch day, including Fast Company, CleanTechnica, pv Magazine, and BetaKit.
The recognition reflects Technica’s belief that effective media relations extend beyond securing headlines to building lasting credibility for emerging technology companies. By combining strategic messaging with targeted media engagement, the firm helps clients earn the third-party validation needed to accelerate market adoption, attract partners and investors, and establish leadership in rapidly evolving industries.
To stay informed on industry news, trends, and future Bulldog Awards programs, readers can subscribe to the Bulldog Reporter newsletter at https://www.bulldogreporter.com/. The full Jetson Air case study is available here.
