Public Relations

For decades, companies have looked at word of mouth as one of the most powerful forms of marketing and communications. People trust recommendations from friends, colleagues, industry peers, and [...]

Over the past few years, many startup founders have wondered aloud whether traditional media relations still matter. If fewer people read the news directly and more rely on AI tools or social [...]

Web3 companies are building extraordinary things, including new forms of digital value, decentralized systems for finance and identity, and infrastructure designed to withstand everything from [...]

This post was adapted for PRNEWS; to find the adaption, please click here. Any PR professional will tell you that the lines between paid and earned media are increasingly blurred in the modern [...]

The leap from the lab to a validated pilot project is one of the most critical challenges any startup faces. Yet, no matter how technically successful, a demonstration could fail to fully support [...]

Every CEO or founder of a startup dreams of being mentioned in The New York Times, The Wall Street Journal, or Bloomberg. Your public relations team wants that just as much as you do. While there [...]

As we approach the end 2024, proactive technology startups, from cleantech and climate tech, to AI and high tech, are already setting their sights on what lies ahead in 2025—especially in terms [...]

The 2024 general election sharpened the focus on clean energy, not just as a policy debate but as a pivotal moment for the industry to showcase its resilience and potential. When the results [...]

Something ironic about the public relations industry as a whole is its reputation problem. Too many CEOs and marketing professionals have been burned by PR teams that they feel have failed to [...]

Keeping quiet—even when you’re doing great things—doesn’t help our collective climate efforts. Fear is a powerful motivator, and in the corporate world, it’s motivating leaders and their [...]