Public Relations and Marketing Founded on Journalism Experience Public Relations and Marketing Founded on Journalism Experience Public Relations and Marketing Founded on Journalism Experience Public Relations and Marketing Founded on Journalism Experience
  • About Us
    • Domain Expertise
    • Meet the Team
    • Technica Award Wins
    • Keynote Speaker & Panelist
  • Our Work
    • Client Wins
    • Case Studies
    • Clients
    • Clients in the News
    • Award Wins
    • Speaker Wins
    • Testimonials
  • Services
    • Public Relations
    • Marketing
    • Websites
    • Social Media Management
    • Video Production
  • Blog
    • Technica In The News
  • Careers
  • Contact Us
    • Privacy Policy
    • Terms of Service
  • About Us
    • Domain Expertise
    • Meet the Team
    • Technica Award Wins
    • Keynote Speaker & Panelist
  • Our Work
    • Client Wins
    • Case Studies
    • Clients
    • Clients in the News
    • Award Wins
    • Speaker Wins
    • Testimonials
  • Services
    • Public Relations
    • Marketing
    • Websites
    • Social Media Management
    • Video Production
  • Blog
    • Technica In The News
  • Careers
  • Contact Us
    • Privacy Policy
    • Terms of Service

Public Relations

Home » Public Relations
 A Guide for Effective Public Relations Tactics for the Energy Transition
By Lisa Ann Pinkerton
In Public Relations
Posted June 15, 2022

A Guide for Effective Public Relations Tactics for the Energy Transition

Today’s media landscape is an ever-shifting body of information, platforms, and strategies, all set on achieving the most eyeballs on a piece of content. Marketing and C-suite professionals who [...]

0
Read More
 Tesla’s ‘Driverless’ Public Relations Puts Autopilot at Risk of Increased Scrutiny
By Lisa Ann Pinkerton
In Public Relations
Posted April 26, 2021

Tesla’s ‘Driverless’ Public Relations Puts Autopilot at Risk of Increased Scrutiny

Texas crash that killed two opens automaker to scrutiny that could have been neutralized If you have even the slightest interest in the electric vehicle (EV) industry, it was hard to miss the [...]

0
Read More
 eMotorWerks Increases Revenues with Utility Grid Services and Reduces Prices on JuiceNet Electric Vehicle Charging Stations
By Lisa Ann Pinkerton
In Public Relations, Technica News
Posted August 29, 2017

eMotorWerks Increases Revenues with Utility Grid Services and Reduces Prices on JuiceNet Electric Vehicle Charging Stations

Additional Savings to EV Drivers Enabled by Increased Recurring Revenues From JuiceNet Platform Licensing and Utility Grid Services Via Electric Utility Load Aggregation San Carlos, Calif. August [...]

0
Read More
 SimpliPhi and Haleakala Solar Bring Solar + Storage Air Conditioning Systems to Classrooms in Hawaii
By Lisa Ann Pinkerton
In Client News, Public Relations
Posted August 29, 2017

SimpliPhi and Haleakala Solar Bring Solar + Storage Air Conditioning Systems to Classrooms in Hawaii

Waialua High & Intermediate School receives safe, renewably-powered cooling for students Techncia Results: This release garnerd media coverage from Cleantechnica, Energy Storage Journal, PV [...]

0
Read More
 5 Tools to Boost Your Crowdfunding Success
By Lisa Ann Pinkerton
In Marketing, Public Relations, Social Media
Posted March 27, 2015

5 Tools to Boost Your Crowdfunding Success

At Technica, we are excited to be gearing up to help another client promote their crowdfunding campaign. Media attention and social media engagement are always economical and powerful ways to get [...]

0
Read More
 Turning Local Coverage, National News
By Lisa Ann Pinkerton
In Public Relations
Posted April 20, 2014

Turning Local Coverage, National News

Recently, Technica client PurThread Technologies was featured in the online pages of USA Today. This was excellent exposure for the company, but it did not happen over night. It was the [...]

0
Read More
 California’s Drought to Heighten Awareness for Water-Tech Solutions
By Lisa Ann Pinkerton
In Cleantech, Public Relations
Posted January 19, 2014

California’s Drought to Heighten Awareness for Water-Tech Solutions

While California Gov. Jerry Brown’s drought declaration for the parched state may not bring immediate rain, water technology companies may discover their audiences, from customers, and investors [...]

0
Read More
 Content is King
By Lisa Ann Pinkerton
In Marketing, Public Relations, Social Media
Posted September 9, 2013

Content is King

They say you need three things to be considered a leader. The first is followers to lead. That’s obvious. But how do you get those followers? It’s not only by connecting with them on [...]

0
Read More
 When is the time right for PR?
By Lisa Ann Pinkerton
In Public Relations
Posted April 7, 2013

When is the time right for PR?

Are we there yet? When you are building a start-up, sometimes it’s difficult to judge exactly when it is the right moment to engage in public relations efforts. Coordinated and strategic PR can [...]

0
Read More
 Solar says goodbye Solyndra
By Lisa Ann Pinkerton
In Cleantech, Public Relations
Posted February 19, 2013

Solar says goodbye Solyndra

No company has done greater damage to the image of the American solar industry than Solyndra. It was therefore a source of great delight to me last week as I drove along Interstate 880 through [...]

0
Read More
Load More
Technica Communications
  • Lisa Ann Pinkerton
  • Headquartered in Palo Alto, CA
  • 408-806-9626
  • lisaann@technicacommunications.com
Tweets by @technicapr