Public Relations

Today’s media landscape is an ever-shifting body of information, platforms, and strategies, all set on achieving the most eyeballs on a piece of content. Marketing and C-suite professionals who [...]

Texas crash that killed two opens automaker to scrutiny that could have been neutralized If you have even the slightest interest in the electric vehicle (EV) industry, it was hard to miss the [...]

Additional Savings to EV Drivers Enabled by Increased Recurring Revenues From JuiceNet Platform Licensing and Utility Grid Services Via Electric Utility Load Aggregation San Carlos, Calif. August [...]

Waialua High & Intermediate School receives safe, renewably-powered cooling for students Techncia Results: This release garnerd media coverage from Cleantechnica, Energy Storage Journal, PV [...]

At Technica, we are excited to be gearing up to help another client promote their crowdfunding campaign. Media attention and social media engagement are always economical and powerful ways to get [...]

Recently, Technica client PurThread Technologies was featured in the online pages of USA Today. This was excellent exposure for the company, but it did not happen over night. It was the [...]

While California Gov. Jerry Brown’s drought declaration for the parched state may not bring immediate rain, water technology companies may discover their audiences, from customers, and investors [...]

They say you need three things to be considered a leader. The first is followers to lead. That’s obvious. But how do you get those followers? It’s not only by connecting with them on [...]

Are we there yet? When you are building a start-up, sometimes it’s difficult to judge exactly when it is the right moment to engage in public relations efforts. Coordinated and strategic PR can [...]

No company has done greater damage to the image of the American solar industry than Solyndra. It was therefore a source of great delight to me last week as I drove along Interstate 880 through [...]