Public Relations and Marketing Founded on Journalism Experience Public Relations and Marketing Founded on Journalism Experience Public Relations and Marketing Founded on Journalism Experience Public Relations and Marketing Founded on Journalism Experience
  • About Us
    • Domain Expertise
    • Meet the Team
    • Technica Award Wins
    • Keynote Speaker & Panelist
  • Our Work
    • Client Wins
    • Case Studies
    • Clients
    • Clients in the News
    • Award Wins
    • Speaker Wins
    • Testimonials
  • Services
    • Public Relations
    • Marketing
    • Websites
    • Social Media Management
    • Video Production
  • Blog
    • Technica In The News
  • Careers
  • Contact Us
    • Privacy Policy
    • Terms of Service
  • About Us
    • Domain Expertise
    • Meet the Team
    • Technica Award Wins
    • Keynote Speaker & Panelist
  • Our Work
    • Client Wins
    • Case Studies
    • Clients
    • Clients in the News
    • Award Wins
    • Speaker Wins
    • Testimonials
  • Services
    • Public Relations
    • Marketing
    • Websites
    • Social Media Management
    • Video Production
  • Blog
    • Technica In The News
  • Careers
  • Contact Us
    • Privacy Policy
    • Terms of Service

Uncategorized

Home » Uncategorized
 Greenwashing Has Morphed Into Green Hushing, and Both Practices Need to Go
By Lisa Ann Pinkerton
In Uncategorized
Posted November 10, 2023

Greenwashing Has Morphed Into Green Hushing, and Both Practices Need to Go

Keeping quiet—even when you’re doing great things—doesn’t help our collective climate efforts. Fear is a powerful motivator, and in the corporate world, it’s motivating leaders and their [...]

0
Read More
 Startups Beware: Generalist Service Firms Think the IRA Is a Climate Tech Bonanza
By Lisa Ann Pinkerton
In Uncategorized
Posted October 13, 2023

Startups Beware: Generalist Service Firms Think the IRA Is a Climate Tech Bonanza

August marked the one-year anniversary of the Inflation Reduction Act (IRA), the single largest investment in climate and energy in American history. The $369 billion in programs aims to put the [...]

0
Read More
 Time is Running Out to Execute on Our Marshall Plan for Climate Change
By Lisa Ann Pinkerton
In Uncategorized
Posted July 28, 2023

Time is Running Out to Execute on Our Marshall Plan for Climate Change

As we look back on the last few years, roundups of top weather disasters have become a regular component of annual recap articles. Unlike the excitement of record-setting box office weekends or [...]

0
Read More
 The Climate Crisis Doesn’t Stop During a Recession, Neither Should Cleantech Startups
By Lisa Ann Pinkerton
In Uncategorized
Posted March 31, 2023

The Climate Crisis Doesn’t Stop During a Recession, Neither Should Cleantech Startups

This piece was adapted for Agility PR.  When a recession looms, the conventional wisdom is to pull back, cut costs, and go conservative. For startups, this often leads to the short-sighted [...]

0
Read More
 The Hydrogen Rainbow is So 2021. It’s Time to Get Over it.
By Lisa Ann Pinkerton
In Technica News, Uncategorized
Posted May 13, 2022

The Hydrogen Rainbow is So 2021. It’s Time to Get Over it.

When it comes to hydrogen energy, the industry typically differentiates the final product in classes that correspond to the carbon intensity with a focus on “the colors of the rainbow,” such as [...]

0
Read More
 Why Influencer Marketing Will Dominate in 2022 and Beyond
By Lisa Ann Pinkerton
In Technica News, Uncategorized
Posted May 12, 2022

Why Influencer Marketing Will Dominate in 2022 and Beyond

The Importance of Influencers: Cory Lee Case Study As social media platforms mature and multiply, it’s becoming increasingly clear that traditional journalists are no longer the only avenue [...]

0
Read More
Technica Communications
  • Lisa Ann Pinkerton
  • Headquartered in Palo Alto, CA
  • 408-806-9626
  • lisaann@technicacommunications.com