Our Work

Gridtractor's launch had two objectives: introducing the company and raising awareness and interest in the opportunity to electrify farm equipment among a wide variety of players, which is itself a PR mission. Technica executed the launch very successfully, garnishing widespread coverage that led to inbound communications from high-priority targets and receptive audiences when we reached out. The process was collegial and professional, the team gave good advice, and the results exceeded expectations.

We partnered with Technica to coordinate the launch of our Xpanse Solar Awning for the RV market. I trusted the team with the challenge of securing media coverage and establishing our social media presence and ongoing strategy. Their knowledge of the market and media landscape provided a strategy that we had not considered. By the end of the campaign, we had secured $1 million in customer pre-orders and entered into discussions with several RV OEMs and auto dealerships. We were so pleased with the results of our launch campaign that we decided to work with Technica.

For over two years, Technica Communications was instrumental in expanding Tritium's market share in North America, specifically with key partnership and customer announcements leading up to our public listing on the NASDAQ. Technica's expert media strategies and relationships gave us consistent touch points to grow our domestic electric vehicle charging customers and the company's overall brand influence and impact on the transition to EVs.

Technica Communications has played a pivotal role in the promotion of Winnebago's Specialty Vehicles and the Accessibility Enhanced RV line. With no dedicated media for specialty vehicles, the Technica team garners top-notch coverage for our vehicles in a variety of publications like USA Today and TechCrunch. In addition, their promotion of the AE line with public relations and social media has helped us reach a critical market that is historically under-served in the industry.

Lisa Ann has been Motiv's PR agent for our entire 9-year history. From our very earliest needs through the larger PR efforts we've grown into, she has been a tremendous go-to resource and has really been passionate about Motiv the whole time. She is an expert in making sure we target our PR efforts efficiently and effectively, and she has excellent rapport with and understanding of the key journalists and thought leaders in our industry. I have seen her get better traction for Motiv's PR efforts than other companies in our industry who are 10x our size. We wouldn't have the brand we have today without Lisa Ann.