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Home » Archives for Lisa Ann Pinkerton
 Climate Tech PR Firm Technica Communications Wins Gold for its Crisis Communications
By Lisa Ann Pinkerton
In Technica News
Posted April 3, 2023

Climate Tech PR Firm Technica Communications Wins Gold for its Crisis Communications

Bulldog Awards recognizes agency for averting crisis through clear stakeholder and media communication and mitigation strategies The mounting climate crisis requires startups to take on complex [...]

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 The Climate Crisis Doesn’t Stop During a Recession, Neither Should Cleantech Startups
By Lisa Ann Pinkerton
In Uncategorized
Posted March 31, 2023

The Climate Crisis Doesn’t Stop During a Recession, Neither Should Cleantech Startups

This piece was adapted for Agility PR.  When a recession looms, the conventional wisdom is to pull back, cut costs, and go conservative. For startups, this often leads to the short-sighted [...]

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 Technica Communications Named Finalist by PR Daily Awards
By Lisa Ann Pinkerton
In Technica News
Posted March 30, 2023

Technica Communications Named Finalist by PR Daily Awards

Ragan’s annual awards recognize climate tech agency for widespread coverage for EV charging manufacturing company Tritium  The campaign reached a potential audience of 13 billion and secured an [...]

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 Silicon Valley Bank’s Failure Possibly Ignited Through Botched Public Relations
By Lisa Ann Pinkerton
In Public Relations
Posted March 24, 2023

Silicon Valley Bank’s Failure Possibly Ignited Through Botched Public Relations

Versions of this article were published on Agility PR, O’Dwyer PR, and PR News.  As the dust settles on the failure of Silicon Valley Bank (SVB), ground zero might turn out to be a one-two punch [...]

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 Technica Communications Wins 2022 PRNEWS Social Impact Award
By Lisa Ann Pinkerton
In Technica News
Posted June 15, 2022

Technica Communications Wins 2022 PRNEWS Social Impact Award

Technica Communications, a boutique, full-service public relations, social media, and content marketing firm, is honored to be a named a winner by PRNEWS in the Mobility Campaign Category of the [...]

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 A Guide for Effective Public Relations Tactics for the Energy Transition
By Lisa Ann Pinkerton
In Public Relations
Posted June 15, 2022

A Guide for Effective Public Relations Tactics for the Energy Transition

Today’s media landscape is an ever-shifting body of information, platforms, and strategies, all set on achieving the most eyeballs on a piece of content. Marketing and C-suite professionals who [...]

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 The Hydrogen Rainbow is So 2021. It’s Time to Get Over it.
By Lisa Ann Pinkerton
In Technica News, Uncategorized
Posted May 13, 2022

The Hydrogen Rainbow is So 2021. It’s Time to Get Over it.

When it comes to hydrogen energy, the industry typically differentiates the final product in classes that correspond to the carbon intensity with a focus on “the colors of the rainbow,” such as [...]

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 Why Influencer Marketing Will Dominate in 2022 and Beyond
By Lisa Ann Pinkerton
In Technica News, Uncategorized
Posted May 12, 2022

Why Influencer Marketing Will Dominate in 2022 and Beyond

The Importance of Influencers: Cory Lee Case Study As social media platforms mature and multiply, it’s becoming increasingly clear that traditional journalists are no longer the only avenue [...]

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 Tesla’s ‘Driverless’ Public Relations Puts Autopilot at Risk of Increased Scrutiny
By Lisa Ann Pinkerton
In Public Relations
Posted April 26, 2021

Tesla’s ‘Driverless’ Public Relations Puts Autopilot at Risk of Increased Scrutiny

Texas crash that killed two opens automaker to scrutiny that could have been neutralized If you have even the slightest interest in the electric vehicle (EV) industry, it was hard to miss the [...]

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 Podcast 121: Women In Cleantech & Sustainability Founder, Lisa Ann Pinkerton
By Lisa Ann Pinkerton
In Cleantech, Technica News
Posted October 25, 2018

Podcast 121: Women In Cleantech & Sustainability Founder, Lisa Ann Pinkerton

Listen Here: https://mysuncast.com/suncast-episodes/121 Welcome to another episode of SunCast, Solar Warrior! Today’s conversation is with another power hitter whose built a sustainable and [...]

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Technica Communications
  • Lisa Ann Pinkerton
  • Headquartered in Palo Alto, CA
  • 408-806-9626
  • lisaann@technicacommunications.com
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