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Home » Archives for Lisa Ann Pinkerton
 Cleantech in a Crosswind
By Lisa Ann Pinkerton
In Cleantech
Posted February 19, 2026

Cleantech in a Crosswind

Why 2026 Marks a Marketing Turning Point Cleantech Forum North America 2026 in San Diego offered a clear signal about where the industry is headed. Cleantech is moving into a more discerning [...]

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 AI Word-of-Mouth: The New PR Superpower
By Lisa Ann Pinkerton
In Public Relations
Posted December 2, 2025

AI Word-of-Mouth: The New PR Superpower

Over the past few years, many startup founders have wondered aloud whether traditional media relations still matter. If fewer people read the news directly and more rely on AI tools or social [...]

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 Strategic Public Relations Can Bridge Web3 Credibility Gap
By Lisa Ann Pinkerton
In Public Relations
Posted October 6, 2025

Strategic Public Relations Can Bridge Web3 Credibility Gap

Web3 companies are building extraordinary things, including new forms of digital value, decentralized systems for finance and identity, and infrastructure designed to withstand everything from [...]

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 Inside the Post Search Era of Pay-to-Participate PR
By Lisa Ann Pinkerton
In Public Relations
Posted September 19, 2025

Inside the Post Search Era of Pay-to-Participate PR

This post was adapted for PRNEWS; to find the adaption, please click here. Any PR professional will tell you that the lines between paid and earned media are increasingly blurred in the modern [...]

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 DISTRIBUTECH 2025 Recap: Drones, AI and SWAG, oh My!
By Lisa Ann Pinkerton
In Cleantech, Marketing
Posted April 7, 2025

DISTRIBUTECH 2025 Recap: Drones, AI and SWAG, oh My!

After several high-energy days at DISTRIBUTECH 2025 in Dallas, I left the convention floor feeling sympathy for the analysis paralysis utility decision-makers must feel as they attempt to upgrade [...]

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 Cleantech Forum 2025: AI, Data Centers, Geothermal, and Rethinking the Industry Message 
By Lisa Ann Pinkerton
In Technica News
Posted February 5, 2025

Cleantech Forum 2025: AI, Data Centers, Geothermal, and Rethinking the Industry Message 

After a few insightful days at the Cleantech Forum North America 2025 in San Diego last week, I left feeling the weight of the industry’s current political headwinds and optimistic about [...]

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 Tech PR Firm Spotlights Groundbreaking Innovations in 2024
By Lisa Ann Pinkerton
In Technica News
Posted January 9, 2025

Tech PR Firm Spotlights Groundbreaking Innovations in 2024

[San Francisco, Calif.—January 8, 2024]— As Technica Communications celebrated 15 years of service to emerging tech industries in 2024, the award-winning PR firm demonstrated its expertise by [...]

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 Technica’s Month in a Minute, December
By Lisa Ann Pinkerton
In Client News, Technica News
Posted December 31, 2024

Technica’s Month in a Minute, December

As we close out 2024, we hope you enjoy the holiday season while taking in one more recap of the news that some of our clients are making – that is, until we have more to share in 2025! [...]

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 Your 2025 Media Mojo Starts with Strategic PR Analysis
By Lisa Ann Pinkerton
In Public Relations, Technica News
Posted December 4, 2024

Your 2025 Media Mojo Starts with Strategic PR Analysis

As we approach the end 2024, proactive technology startups, from cleantech and climate tech, to AI and high tech, are already setting their sights on what lies ahead in 2025—especially in terms [...]

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 Turning Election Uncertainty into Media Opportunities
By Lisa Ann Pinkerton
In Client News, Public Relations
Posted December 2, 2024

Turning Election Uncertainty into Media Opportunities

The 2024 general election sharpened the focus on clean energy, not just as a policy debate but as a pivotal moment for the industry to showcase its resilience and potential. When the results [...]

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