Tech PR Firm Spotlights Groundbreaking Innovations in 2024
[San Francisco, Calif.—January 8, 2024]— As Technica Communications celebrated 15 years of service to emerging tech industries in 2024, the award-winning PR firm demonstrated its expertise by securing more than 5,500 articles for its clients. These articles garnered a total potential audience of over 9.6 billion. It would have cost these companies approximately $88 million in advertising to achieve the same level of reach (known as Advertising Equivalency Value (AVE).
Over the course of the year, Technica executed several high-profile media stories, including Fortera’s first industrial green cement and carbon mineralization facility in North America and Greenlane’s first 280-mile corridor of commercial EV charging stations. Technica’s tangible outcomes demonstrate the agency’s ability to drive sales and market awareness for businesses advancing the energy transition while providing journalists from publications like TIME, The New York Times, Bloomberg, and more with compelling, newsworthy stories.
“Too often, PR programs drain revenue without much to show for it – leaving executives feeling burned. At Technica, we strategically design integrated PR programs to be revenue generators for our clients. The effectiveness of these tactics is evident in the long relationships and repeat customers we have at the firm,” said Lisa Ann Pinkerton, CEO and founder of Technica Communications. “By securing the best media exposure for a given company’s target audience, we propel cleantech companies into the mainstream to drive investment, build customer trust, and achieve tangible growth.”
Building on this strategic approach, Technica Communications delivered impactful results in 2024, spearheading high-profile campaigns that highlighted groundbreaking advancements across various industries.
In April, green cement manufacturers Fortera opened their first ReCarb® Plant in Redding, California, the first industrial green cement and carbon mineralization facility in North America and one of the largest of its kind in the world. The announcement was featured in major news outlets like the Associated Press, Washington Post, and Fast Company.
In a significant milestone for sustainable transportation, Technica supported the announcement and groundbreaking of Greenlane’s debut commercial EV charging corridor, starting with the first flagship site in Colton, California. The 280-mile Corridor of commercial EV charging stations will span from Los Angeles to Las Vegas when complete. This announcement and its follow-up developments were featured exclusively in Axios multiple times, with additional coverage from publications like Newsweek and Bloomberg.
In addition to promoting critical client milestones, Technica ended the year with a successful media campaign surrounding the results of the 2024 US election. The resulting mainstream media coverage positioned participating clients as leading voices at the intersection of politics and the clean energy transition. As news outlets analyzed the implications of Donald Trump’s reelection and its potential impact on renewable energy, Technica initiated election messaging and press outreach for Tigo Energy, Greenlane, and Aligned Climate Capital to secure top-tier publications like Newsweek, POLITICO, Axios, and CNBC. With a potential reach of over 99 million and an AVE of nearly $1 million, the campaign elevated client credibility and underscored the strategic importance of aligning PR efforts with national conversations.
“While 2024 was a rebuilding year for Tigo and the solar industry, Technica Communications delivered results when it mattered most, including during the 2024 election. Their support helped us craft a message that solar is neither red nor blue—it’s a bipartisan solution for a brighter future,” said James “JD” Dillon, Chief Marketing & Customer Experience Officer at Tigo Energy. “With Technica by our side, we reinforced Tigo’s messaging in the form of an emphasis on quality control paired with our focus on service, innovation, and software, leading to the promise of a better 2025.”
Going beyond traditional PR activities, several of Technica’s clients were also individually recognized for their outstanding contributions to the energy transition. Fourth Power’s CTO and founder, Asegun Henry, was named to the Grist50 Fixer list for 2024, a testament to his pioneering work in grid-scale thermal battery technology. Similarly, Fortera’s CEO, Ryan Gilliam, earned a coveted spot on this year’s TIME100 Climate list, underscoring his significant role in driving change for a more sustainable future.
As Technica celebrates 15 years of delivering impactful results for cleantech pioneers, Pinkerton remains steadfast in the agency’s mission to enhance the visibility and success of visionary companies.
“At Technica, we are committed to championing the growth and advancement of the clean energy transition,” said Sarah Malpeli, Account Director of Technica Communications. “Whether it’s shaping compelling narratives, executing strategic media campaigns, or promoting key client milestones, our focus remains on driving visibility and success for the innovative companies leading this critical movement. As we look to the future, we are excited to continue supporting these pioneers for the next 15 years and beyond.”
Currently, Technica is offering startups a free personalized media analysis to identify opportunities, tackle challenges, and strategically position your brand for effective PR in the new year. Click here for more information.
About Technica Communications
Founded in 2009, Technica Communications is an award-winning, tech PR firm supporting breakthrough cleantech companies dedicated to halting the climate crisis. With a steadfast commitment to building sustainability, transportation and energy transition startups by dedicating itself to journalistic principles and scientific expertise, Technica leverages deep knowledge and essential contacts to deliver top-quality results in challenging sectors. Technica’s domain expertise encompasses aviation, AI, blockchain, hydrogen, electric vehicles, e-mobility and charging, solar and energy storage, smart grid, low-carbon cement, transportation, and more. Technica has won several distinguished awards over the years, including being named to the PRNews Agency Elite Top 100 (2024), PR Platinum Campaign of the Year 2023, the PRNEWS Social Impact Award (2022), a Gold award in the 2022 Bulldog Awards in the Crisis Communications category, and more. For more information, visit https://www.technica.inc.
