Rebrand and Relaunch of SimpliPhi Power

Christine Bennett, now President of Cleantech Communication, taps Technica to collaborate on public relations and social media support for SimpliPhi Power. The company had recently changed its name from Optimized Energy Storage and tapped the duo to launch its new brand. After two and a half years of working with Catherine Von Burg (pictured) and the SimpliPhi Power team, the company tripled its revenue and doubled its total deployed capacity from 9 MW to 21 MW. The company would later go on to be aquired by Briggs & Stratton in 2021.