Workshop: Converting Company Achievements into Media Coverage
In celebration of 15 years of service to the cleantech, sustainability, and renewable energy industries, Technica is back with our second workshop to support entrepreneurs, their advisors, and investors to make the most of their marketing and PR initiatives in the ever-evolving media landscape.
The second workshop, Converting Company Achievements into Media Coverage, took place on May 15 at 11:00 a.m. Pacific. Attendees joined Lisa Ann Pinkerton, former award-winning NPR environmental science reporter and founder and CEO of the award-winning Technica Communications, as she explained the art and science behind how press announcements help propel climate tech startups to achieve their goals.
In this workshop, you will learn:
- How to identify and frame your startup’s achievements in ways that resonate with journalists
- The value of multiple announcements over time to propel you to reach new milestones
- How to encourage third parties to collaborate with you on press announcements
Join us for our next installment on June 20th as Lisa Ann leverages fifteen years in the cleantech event space to discuss how to maximize your company’s spend and exposure. Register today!
