Workshop: Powering Sales with Customer-Focused Messaging
In celebration of 15 years of service to the cleantech, sustainability, and renewable energy industries, Technica will kick off a series of virtual workshops to support entrepreneurs, their advisors, and investors to make the most of their marketing and PR initiatives in the ever-evolving media landscape.
The first workshop, Powering Sales with Customer-Focused Messaging, took place on April 11.
The success of any start-up revolves around the ABC mantra of “always be closing,” especially in an industry facing the ebb and flow of economic headwinds. Consistent media attention, news articles, and general business updates can generate new customers, but how are you telling your story?
Attendees joined Lisa Ann Pinkerton, former award-winning NPR environmental science reporter and founder and CEO of the award-winning Technica Communications, as she shared why messaging plays a pivotal role in every aspect of a startup’s journey and how to use PR tools to bolster the sales funnel.
Key Takeaways:
- How to craft messages that resonate with your target audience and the media, ensuring that your successes are effectively communicated and celebrated
- Strategies for leveraging messaging to attract, engage, and convert leads, ultimately driving sales and revenue growth for your startup
- Insights into developing a comprehensive messaging strategy that aligns with your business goals and objectives, helping you to establish a strong presence in the media and market
