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Home » public relations » Page 2
 California’s Drought to Heighten Awareness for Water-Tech Solutions
By Lisa Ann Pinkerton
In Cleantech, Public Relations
Posted January 19, 2014

California’s Drought to Heighten Awareness for Water-Tech Solutions

While California Gov. Jerry Brown’s drought declaration for the parched state may not bring immediate rain, water technology companies may discover their audiences, from customers, and investors [...]

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 Solar PV TV and White Gorilla Media Unite with Technica Communications to Boost International Cleantech Industry
By Lisa Ann Pinkerton
In Technica News
Posted October 21, 2013

Solar PV TV and White Gorilla Media Unite with Technica Communications to Boost International Cleantech Industry

Leading cleantech services firms align to provide comprehensive suite of marketing, public relations, social media, web and video solutions San Francisco, CA — October 18, 2013 – As [...]

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 Venture Greenhouse Welcomes Lisa Ann Pinkerton as Mentor and Professional Services Provider
By Lisa Ann Pinkerton
In Technica News
Posted September 25, 2013

Venture Greenhouse Welcomes Lisa Ann Pinkerton as Mentor and Professional Services Provider

On the heels of her successful talk “Launching Your Start Up Like A Rocket” Venture Greenhouse has welcomed Technica Founder and President Lisa Ann Pinkerton to be a Mentor and [...]

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 Content is King
By Lisa Ann Pinkerton
In Marketing, Public Relations, Social Media
Posted September 9, 2013

Content is King

They say you need three things to be considered a leader. The first is followers to lead. That’s obvious. But how do you get those followers? It’s not only by connecting with them on [...]

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 When is the time right for PR?
By Lisa Ann Pinkerton
In Public Relations
Posted April 7, 2013

When is the time right for PR?

Are we there yet? When you are building a start-up, sometimes it’s difficult to judge exactly when it is the right moment to engage in public relations efforts. Coordinated and strategic PR can [...]

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 Solar says goodbye Solyndra
By Lisa Ann Pinkerton
In Cleantech, Public Relations
Posted February 19, 2013

Solar says goodbye Solyndra

No company has done greater damage to the image of the American solar industry than Solyndra. It was therefore a source of great delight to me last week as I drove along Interstate 880 through [...]

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 Breaking Into the US Market with Media Influence
By Lisa Ann Pinkerton
In Marketing, Public Relations
Posted November 11, 2011

Breaking Into the US Market with Media Influence

In the US, the media so dominates American perceptions of business that companies left out of these media conversations often find it difficult to gain traction in the market. Many people look to [...]

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 NanoLogix makes the cover of Medical Design!
By Lisa Ann Pinkerton
In Biotech, Technica News
Posted November 11, 2011

NanoLogix makes the cover of Medical Design!

Client NanoLogix was recently featured on the cover of this leading medical technology journal. The article, by CEO Bret Barnhizer features an overview of this cutting edge diagnostic technology [...]

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 Transforming the science of discovery into the art of the sale
By Lisa Ann Pinkerton
In Cleantech, Marketing, Public Relations
Posted September 16, 2011

Transforming the science of discovery into the art of the sale

If you listen to NPR pledge breaks you've heard about the wind up radio thank-you gift. Ever wonder why these radios only just started showing up in the past 15 years? That's because the British [...]

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