When is the time right for PR?
Are we there yet? When you are building a start-up, sometimes it’s difficult to judge exactly when it is the right moment to engage in public relations efforts. Coordinated and strategic PR can [...]
Solar says goodbye Solyndra
No company has done greater damage to the image of the American solar industry than Solyndra. It was therefore a source of great delight to me last week as I drove along Interstate 880 through [...]
Writing Newsletters People Actually *Want* to Read
The secret is in the list. We’ve heard this so many times with regard to growing our businesses. In fact, publishing is a great way to connect with and nurture current and potential [...]
Breaking Into the US Market with Media Influence
In the US, the media so dominates American perceptions of business that companies left out of these media conversations often find it difficult to gain traction in the market. Many people look to [...]
