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We're pleased to announce new SunPort Internet of Things (IoT) smart device surpassed its Kickstarter goal to raise a total of $120,599. Since the spring of 2015, Technica Communications worked [...]

At Technica, we are excited to be gearing up to help another client promote their crowdfunding campaign. Media attention and social media engagement are always economical and powerful ways to get [...]

What struck me towards the end of the event was how the 10 minute opening remarks of each panelist caused each panel to provide information that was more flat than they intended and reduced the [...]

At the 4th annual Silicon Valley Leadership Group’s Driving Charged and Connected event last month, experts debated the challenges and speculated on the speed of the move to electric vehicles. [...]

Recently, Technica client PurThread Technologies was featured in the online pages of USA Today. This was excellent exposure for the company, but it did not happen over night. It was the [...]

They say you need three things to be considered a leader. The first is followers to lead. That’s obvious. But how do you get those followers? It’s not only by connecting with them on [...]

In 2011, the National Venture Capital Association and Dow Jones VentureSource released their study of the diversity makeup of the venture capital industry. Not surprisingly, the majority of [...]

Are we there yet? When you are building a start-up, sometimes it’s difficult to judge exactly when it is the right moment to engage in public relations efforts. Coordinated and strategic PR can [...]

Series: Influential Women in Cleantech As the founder of the Bay Area networking group, Women In Cleantech & Sustainability, I am keenly interested in learning about who the media thinks as [...]

In the US, the media so dominates American perceptions of business that companies left out of these media conversations often find it difficult to gain traction in the market. Many people look to [...]