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Home » Entreprenuers
 SunPort Solar IoT Device Raises 160% of Kickstarter Goal for Total of $120,599
By Lisa Ann Pinkerton
In Technica News
Posted August 30, 2015

SunPort Solar IoT Device Raises 160% of Kickstarter Goal for Total of $120,599

We're pleased to announce new SunPort Internet of Things (IoT) smart device surpassed its Kickstarter goal to raise a total of $120,599. Since the spring of 2015, Technica Communications worked [...]

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 5 Tools to Boost Your Crowdfunding Success
By Lisa Ann Pinkerton
In Marketing, Public Relations, Social Media
Posted March 27, 2015

5 Tools to Boost Your Crowdfunding Success

At Technica, we are excited to be gearing up to help another client promote their crowdfunding campaign. Media attention and social media engagement are always economical and powerful ways to get [...]

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 Obliterate the Opening Remarks
By Lisa Ann Pinkerton
In Marketing
Posted June 11, 2014

Obliterate the Opening Remarks

What struck me towards the end of the event was how the 10 minute opening remarks of each panelist caused each panel to provide information that was more flat than they intended and reduced the [...]

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 Charging Scarcity Holding Back EV Growth
By Lisa Ann Pinkerton
In Cleantech
Posted May 21, 2014

Charging Scarcity Holding Back EV Growth

At the 4th annual Silicon Valley Leadership Group’s Driving Charged and Connected event last month, experts debated the challenges and speculated on the speed of the move to electric vehicles. [...]

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 Turning Local Coverage, National News
By Lisa Ann Pinkerton
In Public Relations
Posted April 20, 2014

Turning Local Coverage, National News

Recently, Technica client PurThread Technologies was featured in the online pages of USA Today. This was excellent exposure for the company, but it did not happen over night. It was the [...]

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 Content is King
By Lisa Ann Pinkerton
In Marketing, Public Relations, Social Media
Posted September 9, 2013

Content is King

They say you need three things to be considered a leader. The first is followers to lead. That’s obvious. But how do you get those followers? It’s not only by connecting with them on [...]

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 Top 20 Women Cleantech Investors
By Lisa Ann Pinkerton
In Cleantech
Posted June 22, 2013

Top 20 Women Cleantech Investors

In 2011, the National Venture Capital Association and Dow Jones VentureSource released their study of the diversity makeup of the venture capital industry. Not surprisingly, the majority of [...]

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 When is the time right for PR?
By Lisa Ann Pinkerton
In Public Relations
Posted April 7, 2013

When is the time right for PR?

Are we there yet? When you are building a start-up, sometimes it’s difficult to judge exactly when it is the right moment to engage in public relations efforts. Coordinated and strategic PR can [...]

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 Top 10 Women of BioFuels
By Lisa Ann Pinkerton
In Biotech, Cleantech
Posted January 16, 2012

Top 10 Women of BioFuels

Series: Influential Women in Cleantech As the founder of the Bay Area networking group, Women In Cleantech & Sustainability, I am keenly interested in learning about who the media thinks as [...]

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 Breaking Into the US Market with Media Influence
By Lisa Ann Pinkerton
In Marketing, Public Relations
Posted November 11, 2011

Breaking Into the US Market with Media Influence

In the US, the media so dominates American perceptions of business that companies left out of these media conversations often find it difficult to gain traction in the market. Many people look to [...]

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Technica Communications
  • Lisa Ann Pinkerton
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