When is the time right for PR?
Are we there yet? When you are building a start-up, sometimes it’s difficult to judge exactly when it is the right moment to engage in public relations efforts. Coordinated and strategic PR can [...]
Solar says goodbye Solyndra
No company has done greater damage to the image of the American solar industry than Solyndra. It was therefore a source of great delight to me last week as I drove along Interstate 880 through [...]
Breaking Into the US Market with Media Influence
In the US, the media so dominates American perceptions of business that companies left out of these media conversations often find it difficult to gain traction in the market. Many people look to [...]
Transforming the science of discovery into the art of the sale
If you listen to NPR pledge breaks you've heard about the wind up radio thank-you gift. Ever wonder why these radios only just started showing up in the past 15 years? That's because the British [...]
Technica Launches Azuray Like A Rocket
The launch of Azuray Technologies into the media landscape was a resounding success. Technica Communications garnered over five original profile articles on Azuray and its MPPT DC to DC solar [...]
