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  • About Us
    • Celebrating 15 Years
    • Domain Expertise
    • Meet the Team
    • Technica Award Wins
    • Keynote Speaker & Panelist
  • Our Work
    • Client Wins
    • Case Studies
    • Clients
    • Clients in the News
    • Award Wins
    • Speaker Wins
    • Testimonials
  • Services
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Public Relations

Home » Public Relations » Page 2
 Doing “Cool Climate Tech Shit” Isn’t Enough to Ramp Your Series A Raise
By Lisa Ann Pinkerton
In Public Relations
Posted October 13, 2023

Doing “Cool Climate Tech Shit” Isn’t Enough to Ramp Your Series A Raise

Even as a coalition of the UN and more than 20 climate tech and generalist funds seek to encourage more investment in climate tech startups with the formation of the Venture Climate Alliance [...]

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 Silicon Valley Bank’s Failure Possibly Ignited Through Botched Public Relations
By Lisa Ann Pinkerton
In Public Relations
Posted March 24, 2023

Silicon Valley Bank’s Failure Possibly Ignited Through Botched Public Relations

Versions of this article were published on Agility PR, O’Dwyer PR, and PR News.  As the dust settles on the failure of Silicon Valley Bank (SVB), ground zero might turn out to be a one-two punch [...]

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 A Guide for Effective Public Relations Tactics for the Energy Transition
By Lisa Ann Pinkerton
In Public Relations
Posted June 15, 2022

A Guide for Effective Public Relations Tactics for the Energy Transition

Today’s media landscape is an ever-shifting body of information, platforms, and strategies, all set on achieving the most eyeballs on a piece of content. Marketing and C-suite professionals who [...]

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 Tesla’s ‘Driverless’ Public Relations Puts Autopilot at Risk of Increased Scrutiny
By Lisa Ann Pinkerton
In Public Relations
Posted April 26, 2021

Tesla’s ‘Driverless’ Public Relations Puts Autopilot at Risk of Increased Scrutiny

Texas crash that killed two opens automaker to scrutiny that could have been neutralized If you have even the slightest interest in the electric vehicle (EV) industry, it was hard to miss the [...]

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 eMotorWerks Increases Revenues with Utility Grid Services and Reduces Prices on JuiceNet Electric Vehicle Charging Stations
By Lisa Ann Pinkerton
In Public Relations, Technica News
Posted August 29, 2017

eMotorWerks Increases Revenues with Utility Grid Services and Reduces Prices on JuiceNet Electric Vehicle Charging Stations

Additional Savings to EV Drivers Enabled by Increased Recurring Revenues From JuiceNet Platform Licensing and Utility Grid Services Via Electric Utility Load Aggregation San Carlos, Calif. August [...]

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 SimpliPhi and Haleakala Solar Bring Solar + Storage Air Conditioning Systems to Classrooms in Hawaii
By Lisa Ann Pinkerton
In Client News, Public Relations
Posted August 29, 2017

SimpliPhi and Haleakala Solar Bring Solar + Storage Air Conditioning Systems to Classrooms in Hawaii

Waialua High & Intermediate School receives safe, renewably-powered cooling for students Techncia Results: This release garnerd media coverage from Cleantechnica, Energy Storage Journal, PV [...]

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 5 Tools to Boost Your Crowdfunding Success
By Lisa Ann Pinkerton
In Marketing, Public Relations, Social Media
Posted March 27, 2015

5 Tools to Boost Your Crowdfunding Success

At Technica, we are excited to be gearing up to help another client promote their crowdfunding campaign. Media attention and social media engagement are always economical and powerful ways to get [...]

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 Turning Local Coverage, National News
By Lisa Ann Pinkerton
In Public Relations
Posted April 20, 2014

Turning Local Coverage, National News

Recently, Technica client PurThread Technologies was featured in the online pages of USA Today. This was excellent exposure for the company, but it did not happen over night. It was the [...]

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 California’s Drought to Heighten Awareness for Water-Tech Solutions
By Lisa Ann Pinkerton
In Cleantech, Public Relations
Posted January 19, 2014

California’s Drought to Heighten Awareness for Water-Tech Solutions

While California Gov. Jerry Brown’s drought declaration for the parched state may not bring immediate rain, water technology companies may discover their audiences, from customers, and investors [...]

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 Content is King
By Lisa Ann Pinkerton
In Marketing, Public Relations, Social Media
Posted September 9, 2013

Content is King

They say you need three things to be considered a leader. The first is followers to lead. That’s obvious. But how do you get those followers? It’s not only by connecting with them on [...]

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