15 Tactics for Managing Effective PR Teams
Something ironic about the public relations industry as a whole is its reputation problem. Too many CEOs and marketing professionals have been burned by PR teams that they feel have failed to [...]
Greenwashing Has Morphed Into Green Hushing, and Both Practices Need to Go
Keeping quiet—even when you’re doing great things—doesn’t help our collective climate efforts. Fear is a powerful motivator, and in the corporate world, it’s motivating leaders and their [...]
Doing “Cool Climate Tech Shit” Isn’t Enough to Ramp Your Series A Raise
Even as a coalition of the UN and more than 20 climate tech and generalist funds seek to encourage more investment in climate tech startups with the formation of the Venture Climate Alliance [...]
Silicon Valley Bank’s Failure Possibly Ignited Through Botched Public Relations
Versions of this article were published on Agility PR, O’Dwyer PR, and PR News. As the dust settles on the failure of Silicon Valley Bank (SVB), ground zero might turn out to be a one-two punch [...]
A Guide for Effective Public Relations Tactics for the Energy Transition
Today’s media landscape is an ever-shifting body of information, platforms, and strategies, all set on achieving the most eyeballs on a piece of content. Marketing and C-suite professionals who [...]
Tesla’s ‘Driverless’ Public Relations Puts Autopilot at Risk of Increased Scrutiny
Texas crash that killed two opens automaker to scrutiny that could have been neutralized If you have even the slightest interest in the electric vehicle (EV) industry, it was hard to miss the [...]
eMotorWerks Increases Revenues with Utility Grid Services and Reduces Prices on JuiceNet Electric Vehicle Charging Stations
Additional Savings to EV Drivers Enabled by Increased Recurring Revenues From JuiceNet Platform Licensing and Utility Grid Services Via Electric Utility Load Aggregation San Carlos, Calif. August [...]
SimpliPhi and Haleakala Solar Bring Solar + Storage Air Conditioning Systems to Classrooms in Hawaii
Waialua High & Intermediate School receives safe, renewably-powered cooling for students Techncia Results: This release garnerd media coverage from Cleantechnica, Energy Storage Journal, PV [...]
5 Tools to Boost Your Crowdfunding Success
At Technica, we are excited to be gearing up to help another client promote their crowdfunding campaign. Media attention and social media engagement are always economical and powerful ways to get [...]
Turning Local Coverage, National News
Recently, Technica client PurThread Technologies was featured in the online pages of USA Today. This was excellent exposure for the company, but it did not happen over night. It was the [...]
