Technica Communications Named Finalist in Two Categories for Ragan’s 2022 PR Daily Awards
Building off another record-setting year, Technica Communications has been named a finalist in the 2022 Ragan’s PR Daily Awards in the B2B Campaign and Influencer Campaign categories. Conducted yearly, Ragan’s PR Daily Awards highlight the best public relations campaigns that have increased success for applicant clients and organizations.
“My team and I truly believe in our clients’ missions and strive to work with them to make the world a better place,” said Lisa Ann Pinkerton, CEO and founder of Technica Communications. “With ZeroAvia’s goals for sustainable aviation and Winnebago Speciality Vehicle Division’s priorities to enhance travel accessibility, we stay motivated in getting top media coverage for all our clients.”
In the B2B Campaign category, Technica’s was honored for its work on hydrogen-electric aviation powertrain provider ZeroAvia’s Series A Funding, and the UK Government Funding campaign, which garnered $14.4 million in ad value equivalent. In conjunction with UK-based agency Madano, Technica’s communications plan included a series of press releases and a unique pitch strategy that landed coverage in Bloomberg, Reuters, Aviation Week, and Cleantechnica, to name a few. In total, the strategic, multi-faceted campaign reached over 1.5 billion readers. In addition, post-release, ZeroAvia was invited to speak at over 20 conferences worldwide in the 12 months following the announcements.
In the Best in Influencer Impact Category, Technica was honored for its work on the latest campaign for Winnebago’s Speciality Vehicle Division. The effort increased Winnebago’s social media following by 54 percent, with over 47,000 impressions. Winnebago’s sales team also noted that sales inquiries and leads increased significantly when the trip was in effect.
“Seeing such stellar results for both ZeroAvia and Winnebago on these campaigns truly emphasizes our team’s creativity and passion for public relations,” says Technica Communications Account Supervisor, Sarah Malpeli. “As we move into a new year, we look forward to providing even more value to our clientele with strategic communications campaigns.”
Ragan and PR Daily Award programs celebrate the most successful campaigns, initiatives, people, and teams in the communication, PR, marketing, and employee wellbeing industries. As the leading voice in organizational communications, Ragan Communications recognizes those who create and cultivate best practices.
For a full list of 2022 winners, please visit https://www.ragan.com/announcing-ragans-pr-daily-awards-finalists/.