Technica Communications’ Influencer Campaign for Winnebago Specialty Vehicles Increases Followers by 54 Percent
Technica partnered with social media influencer Cory Lee to garner 47,500 unique impressions for Winnebago’s wheelchair-friendly RV line.
[Palo Alto, Calif., September 14, 2021] — As the importance of social media marketing grows, Technica Communications collaborated with client Winnebago Specialty Vehicles and social media influencer Cory Lee on a RV trip to increase follower growth and engagement for Winnebago’s Accessibility-Enhanced RV line. After an extensive planning and execution process, the campaign received nearly 10,000 social media likes, reached close to 16,000 users, and garnered 47,000 unique impressions. With an engagement level of 1,131, the campaign increased social channel account followers by 300 percent more than its initial influencer trip in 2020.
“Technica Communications has played a pivotal role in promoting Winnebago’s Specialty Vehicles and the Accessibility Enhanced RV line. With no dedicated media for specialty vehicles, the Technica team garners top-notch coverage for our vehicles in a variety of mainstream, top publications like USA Today and TechCrunch,” said Jennifer Butters, Director of Sales for Winnebago’s Specialty Vehicle Division. “The team’s dedication and promotion of the AE line with public relations and social media has helped us reach a critical market that is historically under-served in the industry.”
Technica Communications worked with Winnebago to create an influencer marketing campaign highlighting the latest features that enhance the overall RV experience for the historically under-served community of mobility-challenged individuals.
After extensive review, Cory Lee, a popular influencer with more than 65,000 followers across Facebook, Instagram, and Twitter, was chosen to share his experiences with the community. Technica developed a detailed plan and a trip itinerary with ADA-compliant campgrounds and attractions to ensure a positive experience. Technica’s consumer-first approach resulted in the top post garnering nearly 4,000 views.
“My trip in the Winnebago Inspire AE was a phenomenal one and my followers seemed to be really engaged with each of my posts,” said Cory Lee, Accessible Travel Writer & Influencer. “I am thrilled that I could show the disabled community just how remarkably accessible the RV is. And ultimately, I hope that they now feel inspired to embark on an accessible RV trip of their own!”
As a result of this successful influencer campaign, Technica will continue planning and executing a series of similar trips in 2022. The campaign’s overall success was a win for Winnebago and Technica but, most importantly, highlighted the importance of representation for people with disabilities to be authentically included in media.
“Building an authentic relationship with Winnebago’s audience through a lens that promotes visibility, diversity, and representation was the foundation of this social media campaign,” said Lisa Ann Pinkerton, Founder, and CEO of Technica Communications. “Technica’s social media strategy demonstrates that you can easily reach your marketing goals and build a genuine interest with your audience while simultaneously being inclusive with your efforts.”
For more information on how your brand can build authentic relationships with your social media audience through a lens that promotes visibility, diversity, and representation, please visit: https://technica.inc.
About Technica Communications
Founded in 2009 and based in Palo Alto, Calif., Technica Communications is an award-winning boutique, full-service public relations, social media, content marketing firm. The company has received numerous awards, including Agency of the Year in Advertising, Marketing, and Public Relations by the One Planet Awards, an American Business Award for PR Campaign of the Year (2020), a PR Bulldog Award for Best Use of Influencers (2020).
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