350% Increase in Lead Growth and TIME Award for Pre-Series A Canadian Startup

THE COMPANY

Jetson Home is a vertically integrated Canadian heat pump company selling directly to homeowners. Serving markets in Canada and the US, Jetson makes home electrification faster, simpler, and more affordable. Designed from a consumer electronics mindset, Jetson’s solution goes beyond heat pumps to offer remote monitoring, performance alerts, over-the-air updates, and indoor air quality sensing.

THE CHALLENGE

With only three weeks before launching its new product, Jetson Air, the company faced a limited earned media footprint, low brand recognition in the HVAC sector, and skepticism about the quality of its OEM heat pump, as well as claims of lower installation costs and concerns about what its fully online sales process might miss. The company needed to quickly build awareness and credibility for Jetson Air’s launch, differentiate itself from incumbent contractors, support expansion into new markets, including Massachusetts, Colorado, British Columbia, and New York, and establish media coverage for their Series A fundraising efforts.

THE STRATEGY 

Jetson hired Technica for its strong media connections and existing expertise in heat pumps and sustainable consumer products. With 50% less time to execute on a new product announcement that is generally recommended, Technica went straight to work building a media strategy that could achieve the results the company sought within the timeframe allotted. 

Technica developed a launch strategy that positioned Jetson Air as both disruptive and solving relevant challenges other heat pump companies had struggled with. By elevating Jetson’s consumer-first value proposition, which features dramatically lower installed costs paired with high performance and reliability, the campaign reframed heat pumps as a more intelligent and easier choice for homeowners. The approach blended third-party validation with transparent, data-driven proof points on affordability and cold-climate performance to preempt skepticism. 

Technica’s extensive reporter relationships within the cleantech media landscape helped it secure an exclusive with Canary Media, as well as 13 embargo requests from reporters. Knowing the messages and current market frustrations of US heat pumps, Technica highlighted Jetson’s cost savings and installation differentiators to reporters as core messages. By aligning message pillars and media outreach with broader electrification and heat pump narratives and reinforcing them with customer evidence, Technica established Jetson as a growing authoritative voice for whole-home electrification among homeowners and investors.

THE RESULTS

The Canary Media article, and subsequent coverage in publications like Fast Company,  prompted TIME’s 2025 Best Inventions judging panel to review and select Jetson Air for its Green Energy category. Typically, companies must submit an entry for consideration, but Jetson was chosen directly by editors who discovered the launch through its widespread media coverage. This recognition underscored both the product’s innovation and the brand awareness and credibility generated by the campaign. 

Overall, the Jetson Air campaign exceeded expectations. The company witnessed a 350% increase in weekly inbound leads and industry inquiries to collaborate. Query results from AI LLMs two weeks after the launch carried messaging from the press announcement, with 100% of cited articles originating from the campaign’s coverage. From a media perspective, the campaign generated a total potential reach of over 546 million and achieved an advertising value equivalent (AVE) of over $5 million. 

High-profile coverage appeared in Fast Company, Canary Media, CleanTechnica, Vancouver Tech Journal, pv Magazine, BetaKit, and HVAC trades, among others.