Tech PR Agency Secures Over $90M in Media in 2025

• Award-winning tech PR agency secured over 2K articles for clients, reaching 9.7 billion people globally

• Client campaigns drove 350% lead growth and TIME Best Inventions recognition

[San Francisco, Calif.— MONTH, DAY, 2026] — In its 16th year, tech PR agency Technica Communications continued to drive measurable business impact for breakthrough technology, transportation, and renewable energy start-ups with marquee media coverage, strategic storytelling and high-profile placements. The firm secured more than 2,000 articles, reaching a total potential audience of over 9.7 billion for its clients. The news coverage equates to over $90 million in advertising value. Over the course of the year, Technica executed multiple high-profile media initiatives, including a rapid three-week launch that earned a Canadian heat pump startup a spot on TIME’s 2025 Best Inventions list and a sustained media campaign that elevated an AI weather forecasting platform into Inc. Magazine. 

“At Technica, a company’s PR activities are directly tied to its business goals,” said Lisa Ann Pinkerton, Founder and CEO of Technica Communications. “We don’t run campaigns just to generate coverage. We design them to support revenue initiatives, speed up investment conversations, and drive material growth. By connecting the right story to the right audience, our clients build trust with their customers to  gain traction and create long-term value.”

This approach was reflected in Technica’s six-month PR campaign for AI weather forecasting platform, which reported a 200% increase in daily platform users and more than 200 demo requests. The effort resulted in 35 earned articles and 15 media interviews, reaching a potential audience of 338 million and generating $3.1 million in AVE from coverage in publications like Inc. Magazine, North American Clean Energy, AI Magazine, Technology Magazine, and FinTech Magazine.

Technica applied the same business-driven approach to a rapid, three-week product launch for a Canadian heat pump startup, resulting in a 350% increase in weekly inbound leads. The campaign introduced the company’s new product, achieving a total potential reach of over 546 million, $5 million in AVE and coverage in Canary Media, Fast Company, CleanTechnica, Vancouver Tech Journal, and more. The work culminated in the product’s selection for TIME’s 2025 Best Inventions list in the Green Energy category, and the CEO’s selection for TIME100 Climate 2025. 

“With 2026 fundraising underway for many technology startups, targeted visibility matters,” said Technica Communications Account Director Sarah Malpeli. “Investors look for third-party validation, and credible media coverage remains one of the strongest signals of market momentum. It’s also the most effective way to ensure AI LLMs reference brands and technology in query results.  By aligning technically accurate messaging with authoritative outlets, we increase the likelihood that both investors and AI systems recognize and reference our clients as category leaders.”

Throughout 2025, Technica executed 72 press announcements and hosted 182 client media interviews, positioning company executives as authoritative voices on key industry topics. The firm also expanded its thought leadership program, placing 12 contributed content articles that reached an additional 3.4 million readers. High-profile coverage appeared in publications such as the Wall Street Journal, Forbes, TechCrunch, Axios, and Fast Company, among others.

Schedule a complimentary media audit to understand where your story stands and how strategic PR can support your next raise. Contact info@technica.inc to get started.

About Technica Communications
Founded in 2009, Technica Communications is an award-winning, tech PR agency supporting breakthrough technology startups dedicated to innovating for a cleaner, safer, and more affordable world. With a steadfast commitment to building sustainability, transportation, AI, agriculture, robotics, and energy transition startups, Technica leverages journalistic principles and scientific expertise to deliver top-quality results in challenging sectors. Technica has won several distinguished awards over the years, including being named to the PRNews Agency Elite Top 100 (2024), PR Platinum Campaign of the Year 2023, the PRNEWS Social Impact Award (2022), a Gold award in the 2022 Bulldog Awards in the Crisis Communications category, and more. 

For more information, visit https://www.technica.inc.

CONTACT INFORMATION:

Technica Communications
Sarah Malpeli
marketing@technica.inc