Media Launch Increases Company Clients By 50%
Ultimately, this media launch for enACT Systems, in conjunction with an email marketing campaign resulted in growth of 50% growth of enACT’s user base. The media exposure the company received referred over 2,354 people to the website over the course of 30 days, with a 171% increase in new visitors. Clear spikes of visitors can be correlated to the initial launch and the posting of a Cleantechnica article on July 9th during InterSolar NA.! enACT received strong coverage from its launch press release in its target market. The top solar and cleantech online outlets, including Greentech Media, Cleantechnica, Solar Builder and more featured the new company. This coverage resulted in over 357 social media interactions, including 179 tweets, 97 LinkedIn posts, 67 Facebook likes, and nine comments among others.
enACT is a software-as-a-service (SaaS) startup that enables increased customer engagement, channel engagement and workflow automation for solar energy and energy efficiency sales. The company’s platform increases deal flow and reduces transaction costs for installation, financing and distribution companies by leveraging its patent-pending approach for channel convergence and data analytics.The startup hired Technica to launch its SaaS platform to the solar and cleantech industries.
The media launch for enACT Systems focused on gaining user traction for the new service, which was just launching from beta. Technica edited and SEO optimized two press releases drafted by enACT to highlight the company’s achievements in various market sectors. Technica also conducted media outreach for a six week period to a wide number of outlets, primarily in solar, cleantech and high tech, as well as electrical contracting and the local Silicon Valley area. Additionally, Technica ghost wrote two articles for the company featuring its solution.