Coordinated PR Garners 17% Increase in Competitive Share of Voice within Six Months

The Results

In 2016, after a lengthy search, d.light secured Technica Communications to bring coordination and strategy to its previously unmanaged PR program. Technica worked with d.light to organize and back up its messages with real-life user stories, and capitalize on the growing media attention the off-grid solar market was gaining.

Continuous top tier coverage: Entrepreneur, Fortune, Financial Times Tech-Crunch, Business Insider, Al Jazeera, CNBC Africa, etc.

Secured 27.5% Share of Voice within media coverage compared with top five competitors and an increase of 17% in media Share of Voice comparison

4 Prestigious Awards to include Fast Company 2016 Innovation by Design Awards, 2015-16 Global LEAP Award, Core77 Consumer Product Award, Business Insider 100-The Creators and Silver Stevie Winner 2016

Four broadcast interviews delivered strong message to World Economic Forum (CNBC Africa, Deutsche Welle News, Astro Awani TV, Dubai TV)

  • I really appreciate all the effort Technica has put in to elevate our company in the media. After a few years without coordinated media outreach, d.light’s public prominence has risen considerably over the last year and we are grateful for all their hard work!

    Ned Tozun
    Ned Tozun Founder and CEO of d.light

The Company

dlightFounded in 2007 as a for-profit social enterprise, d.light manufactures and distributes award-winning solar lighting and power products designed to serve the more than 2 billion people globally without access to reliable electricity. Through five distribution hubs in East Africa, West Africa, India, Southeast Asia, and the United States, d.light has impacted over 65 million lives with its products. d.light is dedicated to providing the most reliable, affordable and accessible solar lighting and power systems for the developing world, with the goal of reaching 100 million people by 2020.

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